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NSPCC campaigns poison families – academics critize action



AN NSPCC advertising campaign is poisoning relationships between parents and their children and undermining family life, academics have said. The £1.5million campaign appeals directly to children, in contrast to the previous Full Stop campaign, which was aimed at adults. It encourages them to speak out about their worries and anxieties and to seek professional help from ChildLine or the NSPCC itself if they do not feel able to talk to their families, friends or teachers. The campaign begins tonight and is supported by various celebrities. However, Frank Furedi, Professor of Sociology at Kent University, said that by encouraging children to turn to formal organisations when they find it difficult to work things through within their families, the NSPCC was having a corrosive influence on family life…